Advice & Resources
Starting and running a small business is no easy feat—it’s a multi-faceted venture
that requires you to wear many hats. But no one person can be great at everything:
marketing, design, bookkeeping, legal issues, competitive analysis, website development…
the list goes on. You need to focus on the aspects of your business that you do
well, and let Web.com® help your business succeed on the web.
Along with our website, search marketing and hosting products, we offer a range
of learning resources to help you boost your knowledge and efficiency in the online
aspect of your business. From our monthly e-mail newsletter that provides robust
articles on topics ranging from website design to web marketing and small business
advice, to our daily blog that dishes smaller tidbits of tips, tricks and ideas
that are quick and easy to implement, let Web.com be your online "right hand".
Additionally, we offer more extensive resources in the form of guides, white papers
and reports. Just click on any report below to download!
The Customer Is King (or Queen)
by Jeff Williams, Business Trainer
Marketing experts tell us that the customer's satisfaction is of the utmost importance
to successful companies. Television and print advertisements bombard us with their
promises to make us happy as buyers. And yet, according to a survey published in
TIME magazine, more than one-half of us are unhappy with the service and attention
we receive from those who sell to us.
Read More »
The Customer Is King (or Queen)
by Jeff Williams, Business Trainer
Marketing experts tell us that the customer's satisfaction is of the utmost importance
to successful companies. Television and print advertisements bombard us with their
promises to make us happy as buyers. And yet, according to a survey published in
TIME magazine, more than one-half of us are unhappy with the service and attention
we receive from those who sell to us.
Read More »
E-mail: Say It in the Subject Line
by Sheryl Lindsell-Roberts
The subject line is the most important piece of information in an e-mail message.
It's the first and only hint as to what your message is about—unlike a letter, where
the body is in full view. There are people who get hundreds of e-mail messages a
day, and they can't possibly read them all. So, if your subject line doesn't seduce
your readers, they may never open your message. If you look down the subject line
column of your inbox, perhaps you see subjects like those below that give you absolutely
no information and no reason to read the message:
Read More »
7 Proven Steps to Search Engine Success
by Sheryl Lindsell-Roberts
Having a good website isn’t enough—you need to help people find it. The most commonly
used tool for finding sites is the search engine. Unfortunately, getting search
engines to recognize and include your site in results listings isn’t always clear.
Read More »
Attracting More Customers: The Top Four Ways to Advertise Your Site
by Kim T. Gordon
Suppose you threw a party and no one showed up? If you create a website but don’t
advertise it, you'll have the same result. Even the best website is a "passive"
marketing tool. To help prospects find it, you must continually prompt them to type
in your address or click your links. And that makes advertising an indispensable
component of online success for many small and medium-size businesses. Here are
four proven ways to use advertising to bring traffic to your site:
Read More »
Helping Your Customers Find You
by Brent Leary
Business owners have a hunter's mentality. They need it to pursue and capture enough
new business to successfully compete in this challenging environment. They spend
thousands (dollars and hours) attending trade shows, conferences, seminars, and
networking events with the primary goal of cultivating new business relationships.
They make sales calls, send post cards, and blast e-mail messages, all in pursuit
of their most desired prey: new customers. These time-tested tools have served the
business hunter well. But times, they are a-changing. Now, when people are ready
to buy, they morph into hunters, with their tool of choice being Google's search
engine. So it's vital for businesses to understand the importance of making it easy
for prospects to hunt them down in their pursuit of the products and services they
desire. Here are a few easy ways to raise your GQ (Google Quotient) and pass "The
Google Test" given by prospective buyers on the prowl.
Read More »